The RIVA Training Institute fundamentally changed and elevated the field of qualitative market research.
We practice what we teach to discover individuals’ perceptions, opinions, beliefs, and attitudes.
Your notes can only take you so far, but the potential in authentic conversation is boundless.
Nonverbal cues can point the way to better insights.
Trust and ease of conversation can unlock remarkable information.
RIVA staff are highly respected professionals with extensive knowledge in the qualitative market research and training industries.
RIVA classes, renowned for experiential training and conducted by skilled moderator and trainers, stands on small class size to allow for individualized coaching and feedback.
This course has been developed to help qualitative researchers refine the administrative skills that make a project successful.
The focus of the course is on designing a clear research purpose statement, preparation of a clear and workable individualized guide, and executing and honing skills to conduct lively in-person focus groups with respondents.
This course introduces students to the language and skills of User Experience, building on capabilities qualitative researchers already have.
Hectic schedule? Learn at your own pace with an asynchronous course.
The Awards celebrate two of Naomi’s loves: the art of teaching and helping upskill people on how to moderate qualitative research whether through RIVA, at events and webinars, and on university campuses. If you had a question, Naomi was known to make herself available.
With the Naomi Henderson Legacy Awards, Insights Association, QRCA and RIVA Market Research and Training Institute seek to support the next Naomi Hendersons now and future.
